Is Your Cycle to Work Provider Costing Employees More?
Cycle Scheme
If you offer a cycle to work provider as part of your employee benefits, you’re already doing something positive for your team.
But many employers don’t realise this:
The cycle to work provider you choose can directly impact how much your employees actually pay.
In some cases, it could be costing them significantly more than necessary.
How cycle to work providers really make money
Most traditional cycle to work providers don’t charge employers to join their scheme.
Instead, they charge bike shops commission fees, typically between 10% and 15%.
For independent retailers, that’s a substantial cost to absorb.
Why this can increase costs for your employees
These commission fees don’t just affect retailers — they can affect your employees too.
In many cases:
- Retailers are unable to absorb the full commission
- Additional costs are added as a surcharge on bikes
- Employees end up paying more than expected
So while the scheme is designed to save money, the wrong cycle to work provider can reduce those savings.
Why local bike shops are pushing back
Across the UK, independent bike shops have become increasingly concerned about high commission models.
Many are now:
- Avoiding certain providers
- Adding surcharges to remain sustainable
- Restricting sale bikes from Cycle Scheme
- Recommending alternative schemes
This isn’t about rejecting cycle to work — it’s about making it fair for everyone involved.
A better cycle to work provider: Gogeta
A new generation of cycle to work provider is changing how the scheme works.
Gogeta, endorsed by the Association of Cycle Traders, has been built to remove these issues:
- 0% commission for retailers — no need for price increases
- £1 end-of-hire fee — compared to 7–10% with many traditional providers
- Instant vouchers and flexible spending — a smoother experience for employees
The result is simple: employees keep more of their savings, and bike shops can offer transparent pricing.
Why switching cycle to work provider makes sense
Switching your cycle to work provider can have a real impact across your organisation.
For employees
- Better value on bikes and accessories
- No hidden surcharges
- A simpler, faster experience
For your business
- A more competitive employee benefit
- Improved satisfaction and engagement
- Stronger alignment with sustainability goals
For local communities
- Support for independent bike shops
- A healthier cycling ecosystem
How to switch your cycle to work provider to Gogeta
Switching to a new cycle to work provider is usually straightforward.
Most providers offer:
- Simple onboarding
- Quick setup
- Support for HR teams
You can apply or book a demo to see how the process works in practice.
Final thoughts
The cycle to work provider you choose has a bigger impact than most employers realise.
By switching to a fairer model, you can:
- Help your employees save more
- Support local businesses
- Deliver a better overall benefit
And that’s exactly what the scheme is meant to do.
Find out more about the Cycle Schemes here
